When it comes to Chinese e-commerce, the first thing that often comes to mind is popular local platforms like Tmall, JD.com, or Little Red Book. But did you know that there’s another market that can help you connect with consumers in China? According to 2022 market data, Pinduoduo surpassed JD.com as the second-largest Chinese e-commerce platform.
What is Pinduoduo & How to Get Started [Marketing Guide] Read More
Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.
Women’s Day in China: How Does It Impact Chinese Consumers? Read More
The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.
8 New Digital Marketing Trends in China [2025 Insights] Read More
The travel retail trend refers to how Chinese tourists make “shopping” the sole purpose of their overseas trips. Its prevalence over the past few years created many business opportunities for foreign brands that helped them gain new customers and potential sales from this consumer segment.
7 China Retail Travel Market Trends You Must Know This 2025 Read More
Right now, international brands cover around 50% of the local cosmetics market. While domestic players are slowly catching up, the high demand for foreign beauty products makes Western marketers more eager to find new ways to sell their products to Chinese consumers.
11 Best Chinese Marketplaces for Beauty Brands Read More
China has no shortage of B2B opportunities for foreign companies, especially now that shopping transactions can be made digitally with a single click. However, it doesn’t mean you can reap its benefits with typical marketing approach. Let’s discuss the best B2B marketing strategies and the most suitable online platforms for executing your campaigns.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.
Top 7 Social Commerce Platforms in China [Marketer’s Guide] Read More
The 11.11 Shopping Festival is just around the corner! As many popular e-commerce platforms start to hype up the event, Chinese online shoppers are also gearing up to find the best deals and offers during China’s biggest shopping season.
11.11 Shopping Festival in China: Best Strategies & Platforms Read More
China is the biggest e-commerce market in the world by a huge margin, with impressive annual sales of $1.25 trillion in 2023 alone. This tremendous success was partly thanks to the rapid development of cross-border online shopping channels within the country.
7 Best Cross-Border E-Commerce Platforms in China Read More
Today, there are over 1.3 billion Chinese internet users. With 74.2% of this user base actively engaging via social media, it’s clear why more foreign businesses are pouring their resources into building their presence on these apps.
Top Chinese Social Media Platforms in 2025 [Guide for Marketers] Read More
