Gone are the days when live commerce was only for buying products and services. In China’s tourism industry, consumers include live-streaming platforms as a significant part of their travel planning process (pre-trip, during-trip, and post-trip).
Travel Live-streaming in China: 5 Tourism Marketing Strategies Read More
Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.
How to Promote an Event in China: Strategies for Global Companies Read More
The increased consumption of game-related technologies, peripherals, and accessories in China is mainly attributed to the continued popularity of online games and the rapid growth of the gaming population within the country. Here are some insights and strategies to help you market gaming hardware in China.
How To Market Gaming Hardware in China [Strategies & Trends] Read More
Our influencer marketing campaigns are built around genuine user engagement. In this post, we’ll highlight how you can effectively utilize gaming influencers in China to appeal to highly tech-savvy Chinese gamers.
The Power of Mobile Gaming Influencers in China [Top KOLs & Strategies] Read More
In China’s digital-centric market, online video content has become an essential marketing tool for brands attempting to connect and engage with more local consumers.
5 Best Chinese Streaming Platforms [Insights & Strategies] Read More
The daigou industry used to be a highly coveted global trade channel, with personal shoppers directly catering to the local demand for overseas goods. Their extensive networks make cross-border transactions easier and more personalized for Chinese consumers.
The Influence of Daigou in China & How It Affects Your Business Read More
With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.
5 Most-Used Esports Livestream Platforms in China [Top List] Read More
In 2023, sales from Xiaohongshu live streams experienced a notable surge. One obvious indication was its gross merchandise volume increasing 4.2 times based on year-on-year growth. This shift helped the platform solidify its place in China’s live-streaming business landscape.
5 Ways of Using Xiaohongshu Live-streaming for Your Business Read More
Beyond its social media and e-commerce function, did you know WeChat has external systems that can be utilized as an effective business communication tool? The WeCom platform allows businesses to improve internal collaboration and customize customer engagement.
Exploring WeCom: China’s Top Business Communication Tool Read More
Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.
How Does WeChat Live Streaming Work? [Guide For New Marketers] Read More
