In today’s highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.
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As China evolves as one of the largest e-commerce markets in the world, digital ads also become an indispensable marketing tool to connect with modern Chinese consumers. Because of this, experts predict that digital ad spending in the country will continue to increase as the middle class develops a higher purchasing power.
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With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.
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As we all know, Internet is the most powerful medium for advertising and promoting business, whether it is a local physical store or an online business startup. Millions of people around the world surf on the Internet every day for a variety of activities, view their emails, visit social networking sites, purchase products, book flights, read reviews, watch videos, read blogs, etc.
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As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.
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Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can
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Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to
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