The Chinese market has a distinct digital ecosystem. In addition to the native language, the implementation of the Great Firewall policy makes the country’s website localization process more complex and challenging for foreign businesses.
7 Best Practices for Website Localization in China [Full Guide] Read More
The implementation of the Great Firewall policy has made website localization essential for foreign brands entering Mainland China. One of the pivotal aspects of this process involves hosting your website locally.
Website Hosting in China: How Does It Work? [Full Guide] Read More
In China’s digital-centric market, online video content has become an essential marketing tool for brands attempting to connect and engage with more local consumers.
5 Best Chinese Streaming Platforms [Insights & Strategies] Read More
One might think that building a website for a Chinese audience would be easy. Simply take the content from the original website, translate it, create a subdomain for Chinese users, and job done, right? Wrong. The way that people interact with the web varies around the world. Netizens in China have a fairly distinct set of expectations about how a website should look, feel, and navigate.
How to build a Website for China Read More
When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having https instead of http in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.
HTTPS vs HTTP: For Your Chinese Website Read More
Mobile apps are, and have always been at the center of consumer behavior in China. China\’s app economy surpasses most other markets in consumer spending, the number of apps used, and the overall time spent in apps. Nevertheless, getting your app discovered and downloaded can be quite a challenge considering how fragmented the Chinese app market is with more than 400 third-party app stores available to consumers. Taking full advantage of App Store Optimization (ASO) can ensure that your app is favored over the competition. Whether you are brand new to app store optimization, or eager to fine-tune your ASO strategy, these tips will assist you in maximizing your app store success.
ASO Localization Tips for China Market Read More
Content has become one of the most used methods brands interact with their customers and a well-designed, easy to use website is key for any business to be successful. Websites tend to flourish on the quality of their content, but more than often too many resources go to the creation of content over anything else.
Why your Business needs a Content Management System Read More
As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.
Baidu SEO – the China Tips, the Search Approach Read More
In China’s digital world, more often than not, users are conducting extensive searches on their phones, not from desktops. By the end of 2018, the number of smartphone connections surpassed 1 billion, securing China’s position as the largest mobile market globally.
Mobile Optimization: Guide for Your Chinese Site Read More
Just like that, another year is almost over. Digital marketing in China is flourishing and it’s been an exciting journey making sense of all that has changed over the past
2018 China Digital Sum Up Read More
