The WeChat app remains undisputed among the top social media platforms in China. In 2024, it garnered over 1.3 billion monthly active users, covering more than 87% of the country’s internet population.
WeChat Marketing Guide: How To Utilize China’s Super App Read More
Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.
How Does WeChat Live Streaming Work? [Guide For New Marketers] Read More
In a market as digitalized as China, QR codes play an important part in strengthening the connection between brands and their target audiences. Out of all the local social media apps, the WeChat QR code scanner is the most widely used by Chinese consumers.
WeChat QR Codes in China: Everything You Need To Know Read More
When we refer to WeChat, new foreign marketers may think it’s the mobile app they can freely download on Apple and Google Play Store. However, there are two versions of this app. Weixin is not only the Chinese name but also a separate platform that exclusively caters to Mainland users.
WeChat vs. Weixin: 7 Differences Foreign Brands Must Know Read More
Two of the most popular messaging apps many global business owners may have already heard about are WhatsApp and WeChat. These two apps look similar at first glance, but when you utilize them as business tools, their differences often arise.
WeChat vs. WhatsApp: Which is the Best Tool For Your Brand? Read More
Consistent customer interactions can be challenging to manage while executing daily business processes. If you want a more streamlined workflow, the best solution is to get your digital marketing strategies fully integrated within reliable CRM tools.
Finding the Right CRM in China: Best Platforms For Your Brand Read More
Entering through the local social media landscape is the most cost-effective digital marketing strategy new foreign brands can utilize to build brand awareness within the Chinese market. These social media platforms boast millions of monthly active users, but among them, WeChat and Weibo are the most effective in improving local brand image. Because of this, marketers are often confused about when and where to use these apps.
Weibo vs. WeChat: 7 Key Differences You Should Know Read More
As China evolves as one of the largest e-commerce markets in the world, digital ads also become an indispensable marketing tool to connect with modern Chinese consumers. Because of this, experts predict that digital ad spending in the country will continue to increase as the middle class develops a higher purchasing power.
Advertising in China: Best Strategies To Try This 2023 Read More
China’s rapidly developing alcohol market continues to provide exciting business opportunities for foreign wine producers, especially those looking for sustainable ways to export their brands to the Middle Kingdom.
How to Promote in the Chinese Wine Market [Strategies & Insights] Read More
From being a simple messaging app, WeChat has become more than a communication platform. Over time, it turned into a digital space where brands can unlock a wider audience reach. As businesses learn the value of WeChat Advertising, they quickly learn that it requires more than just familiarity. It needs a deep understanding of its intricacies. That’s where we come in.
The Ultimate Guide to WeChat Ads: Key Strategies & Practices Read More
