Fashion marketing In China

Empowering Fashion Brands in the Chinese Market with Digital Solutions

The key to success in China’s fashion market lies in harnessing the power of digital innovation. With an ever-evolving consumer landscape, staying ahead of the curve means foreign brands must keep up with the latest fashion trends and marketing strategies to convince Chinese consumers to patronize their products.

We at Sekkei Digital Group understand the unique challenges and opportunities that come with navigating the Chinese fashion market. From leveraging social media platforms like WeChat to exploring the potential of influencer marketing, we ensure that your brand reaches its target audience effectively.

$211,909 million

Predicted Revenue for Fast Fashion Industry in China


of Chinese consumers prefer to buy their jewelry on e-commerce platforms


of Online Shopping revenue in China accounted for younger Chinese consumers or Gen Zs

Powerful Marketing Pillars For Fashion Brands in China

Navigating the fast-paced and ever-evolving Chinese fashion market demands a strategic approach from foreign brands. By adeptly understanding the role of the fashion industry in the Chinese market, executing the right branding strategy, and utilizing suitable online retail channels, your business is bound to establish a solid foundation in the world’s most lucrative market.

Understand the Fashion Industry in China

Execute the Right Branding & Marketing Strategy

Boost Profit Through E-Commerce & Partnerships

Our Latest Case Study

WeChat & Little Red Book Social Media Management

VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.

How we can help

Need to Strategize Your Fashion Brand's Success in China?


Is fashion popular in China?

Yes, fashion is highly popular in China. The country has become a significant player in the global fashion industry with a rapidly growing economy, urbanization, and a large young population. Local consumers are increasingly f trend-conscious and seek popular clothing and luxury brands. Local designers and fashion events have also gained prominence, contributing to China’s influence on the global fashion scene.

What sets the fashion industry in China apart from others?

The fashion industry in China boasts remarkable growth, projected to reach a revenue of US$336.8 billion in 2023, building upon its continuous expansion in 2022. Notably, local consumers wield significant purchasing power, especially for luxury goods, positioning them as influential players in the global market. Their evolving tastes, rapid urbanization, and tech-savvy habits create a unique and dynamic landscape, making China an exciting and essential marketplace for fashion-related brands worldwide.

How to promote fashion products in the Chinese Market?

To promote fashion products in the Chinese market, utilize Chinese social media platforms and collaborate with local influencers and KOLs. You can also establish a strong presence on popular e-commerce platforms like Tmall and, leverage user-generated content, partner with local fashion retailers and localize marketing strategies to enhance credibility and reach the target consumers effectively.

Who can sell on Chinese e-commerce platforms?

Besides local companies, overseas brands can sell clothes and other fashion products on e-commerce platforms in China. They can partner with local distributors or use cross-border e-commerce platforms like Tmall Global and JD Worldwide. It’s worth noting that foreign businesses must adapt their brand identity, marketing materials, and customer service to resonate with local consumers. Providing popular payment methods, ensuring quality assurance, and leveraging Chinese social channels and influencers are essential for success in this lucrative market.

Are Chinese consumers interested in fashion items from overseas?

Yes, consumers in China are interested in shopping for fashion items from overseas. With increasing disposable incomes, exposure to the global trend through social channels, and a desire for unique and high-quality products, the country has consistently increased demand for these items over the years. It’s also because they are often associated with prestige, luxury, and innovation.

How can SDG assist in promoting my fashion brand in China?

Sekkei Digital Group (SDG) specializes in implementing effective digital marketing strategies for fashion and luxury brands to suit your unique business objectives.

Our services include targeted social media advertising, strategic collaborations with influential Key Opinion Leaders (KOLs), search engine optimization (SEO), compelling content marketing campaigns, mobile marketing, and harnessing the potential of popular e-commerce platforms such as Tmall Global and With our expertise, we aim to enhance your brand’s online presence, engagement, and visibility to captivate the local market effectively.

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Learn more about Fashion Marketing

Dopamine dressing trend China

As Gen Zs and millennials continue to find joy in expressing their emotions in vibrant outfits, the perception of Chinese fashion trends has become more than just the fabric or luxury.

The fashion industry in China is one of the most exciting possibilities for any foreign brands who want to expand their current reach.

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