Noerden
UX Optimization, Web Development
A great web design and UX provides a positive experience that keep users loyal to your brand. Every aspect of your website affects the user experience. A customer’s overall experience with your product or service could very well make the difference between whether they will buy, and more importantly, whether they will come back to buy again. UX plays a critical role in attracting and retaining your customer base. And for most potential customers, you only get one chance.
Customers need confirmation within moments that they are on a legitimate, appealing site that provides them a service they’d be interested in. The experience should be uncomplicated and informative for the user. Noerden, a promising startup that specializes in smart devices for healthy living, partnered with Sekkei to create a website that would incorporate their vision of fitness, style and technology. They knew that a new website would bring their service offerings to life and cater to their growing digital marketing needs.
What We Did
Sekkei understands that web design is not a linear, step-by-step process. It’s a way of thinking. Our process is a mixture of efficiency, effectiveness, innovation and technology.
Sekkei took the effort to truly learn about Noerden’s goals and asked the right questions to understand the brand and visual language needed to fit Noerden’s needs. The whole project integrated three major sections: exploration, execution, and development.
What We did
Sekkei understands that web design is not a linear, step-by-step process. It’s a way of thinking. Our process is a mixture of efficiency, effectiveness, innovation and technology.
Sekkei took the effort to truly learn about Noerden’s goals and asked the right questions to understand the brand and visual language needed to fit Noerden’s needs. The whole project integrated three major sections: exploration, execution, and development.
Web & UX Design Optimization
The efficacy of an online platform is contingent on one key factor, and this factor is user experience. Noerden’s website is able to dynamically resize and reorient to fit all tablet and mobile devices, allowing accessibility to those with even the least capable devices. The right steps were taken to ensure that even the smallest, least capable device would have an optimized browsing experience whilst navigating the site.
Accessibility was catered for with 4 working languages including English, Chinese, French, and Spanish, as well as a sound layout, offering users a positive and enjoyable online experience. The web design team worked within the brand guidelines supplied by Noerden, to ensure that the finalized design would visually distinguish their brand vision, whilst maintaining a unified appearance throughout. Sekkei developed clear, concise communications and messaging to ensure that the design met the needs of essential visitor groups, ensuring that Noerden would be satisfied with the project.
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Related Work
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Hayco launched their new website to a mixed response. Appearance, structure, presentation of content, and navigation all had to be re-thought. Most pressing, however, was user engagement—Hayco’s website was missing its “wow” factor, and potential clients were noticing.
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