Baidu SEO Best Practices for China

SEO (search engine optimization) marketing has, for some time now, been one of the most effective tools in the digital marketer’s toolkit. Learning its ins and outs is simply a must. While SEO in China is similar to elsewhere, it would be a mistake to apply the same approaches wholesale. First of all, the dominant search engine is Baidu. It holds a 75-80% market share. The next largest is Sogou, with around 15%. The algorithms that dictate SEO on these platforms are fundamentally different to those used by Google. Below, we look at ten items of best practice when it comes to SEO in China.

Benefits of Link Building and How to Do it with Google SEO

Increasing your business’ website ranking on Google requires dedication and a well-planned approach. There are a number of components involved in making sure your website ranks well on Google’s search engine; one of those components is link building. Link building refers to the process of getting other websites to link back to yours. The more backlinks to your website, the more reliable it will appear and the more authority it will have —– which ultimately determines how well your website will rank on search engines like Google. 

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