In today’s highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.
What is the Best Chinese Search Engine for Marketers in 2024? Read More
China’s rapidly developing alcohol market continues to provide exciting business opportunities for foreign wine producers, especially those looking for sustainable ways to export their brands to the Middle Kingdom.
How to Promote in the Chinese Wine Market [Strategies & Insights] Read More
Baidu Advertising is a powerful tool in the Chinese marketing arsenal. When used effectively, it can elevate a product or brand to eye-watering levels of exposure. When used badly, it can lead to huge costs and very little impact. Below, we look at several key considerations any marketer must understand and employ if they wish for success.
Baidu Advertising, Best Practices 2022 Read More
China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.
F&B in China – B2B Digital Success Formula Read More
Every webmaster is no stranger to the Baidu algorithms, especially for those SEO practitioners that are targeting the Chinese market.
Baidu SEO Algorithms Must Read 2020 Read More
Brands rely on Baidu native advertising more and more because it creates a level of trust and drives engagement in a way that blends in with the user experience. Baidu
Baidu Advertising: How to Setup Baidu In-feed Ads Read More
When it comes to native advertising, timelines are carefully curated, news channels are simply structured, and social media platforms are perfectly personalized, delivering ads in just the right place to build genuine exposure. Chinese consumers tend to be enticed by products and services that provide a certain level of authenticity, creating a strong sense of loyalty to brands that they consider authentic.
Native Advertising Agency: Top Platforms 2019 in China Read More
Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can
Baidu SEO Marketing Guide 2019 : Everything You Need to Know Read More
China’s BAT tech trinity are continuously in competition with each other and this time it’s over setting the trend for the post-app age with Baidu’s push into the mini program
Baidu Smart Programs: The Race to the Post-App Era with WeChat Mini Programs Read More
China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60%
Beginner’s Guide to Baidu Marketing Read More
