Baidu Advertising, Best Practices 2022
Baidu Advertising is a powerful tool in the Chinese marketing arsenal. When used effectively, it can elevate a product or brand to eye-watering levels of exposure. When used badly, it …
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Wine and Spirits Marketing in China
China’s rapidly developing alcohol and wine market continues to provide exciting opportunities for BWS professionals who are looking for sustainable ways to export their brand to the middle kingdom.
F&B in China – B2B Digital Success Formula
China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments …
Baidu SEO Algorithms Must Read 2020
Every webmaster is no stranger to the Baidu algorithms, especially for those SEO practitioners that are targeting the Chinese market.
Baidu Advertising: How to Setup Baidu In-feed Ads
Brands rely on Baidu native advertising more and more because it creates a level of trust and drives engagement in a way that blends in with the user experience.
Native Advertising Agency: Top Platforms 2019 in China
When it comes to native advertising, timelines are carefully curated, news channels are simply structured, and social media platforms are perfectly personalized, delivering ads in just the right place to build genuine exposure. Chinese consumers tend to be enticed by products and services that provide a certain level of authenticity, creating a strong sense of loyalty to brands that they consider authentic.
Baidu SEO Marketing Guide 2019 : Everything You Need to Know
Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can …
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Chinese Search Engine: Top 6 Marketing List in China
Search Engine Marketing aka SEM is widely applied as marketing method over Search Engine. It is one of the most effective ways to attract new customers in an increasingly competitive …
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Baidu Smart Programs: The Race to the Post-App Era with WeChat Mini Programs
China’s BAT tech trinity are continuously in competition with each other and this time it’s over setting the trend for the post-app age with Baidu’s push into the mini program …
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Beginner’s Guide to Baidu Marketing
China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60% …
