As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.
For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs. With new laws and regulations put in place last year, 2016 was seen as a “coming of age” for Baidu. So with that said, here’s …
Why You Should Invest in Baidu SEO for 2017 & The Future Read More
When it comes to working on SEO in China, it’s often an exercise in smoke and mirrors. There’s a lot of misinformation floating around which can make ranking within Baidu an even more daunting task than it already is. If you checked out our guide to getting started with Baidu SEO, you already have an …
As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does not. With 80% of searches made in China being through Baidu, it’s not only a force to be reckoned with, ignoring it as a major …
Founded in 2000 by Robin Li and Eric Xu, in just 15 years Baidu has become one of the largest search engines in the world. But the road to success wasn’t as smooth as some might think. The company went through a myriad of ups and downs, facing significant challenges with its competitors. It was …
The Fathers of Baidu. The Story Behind the Curtains. Read More
Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we …
Baidu Webmaster(Baidu Zhanzhang) is a very useful tool that helps your website to be indexed by Baidu easily and fast. It also helps to optimize your website and create a better online experience for all users. There are many different powerful tools you can use at Baidu Zhanzhang. First of all, create an account, it’s …