With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.
5 Most-Used Esports Livestream Platforms in China [Top List] Read More
Today, Chinese mobile games hold the largest market share in the country’s online gaming scene. Given the already crowded landscape, it’s in your best interest to find creative ways to stand out from the competition.
5 Best Chinese Platforms to Promote Mobile Games [Overview] Read More
China still holds the title of the world’s second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?
The Future of Female Gaming in China [Top Market Trends] Read More
China’s online video market has always been unique from the rest of the world. And with YouTube inaccessible in the local market, the Bilibili platform presents itself as an excellent alternative for Chinese consumers.
Bilibili vs YouTube: Does Bilibili Still Matter in China? Read More
