brand localization

Attracting Consumers from Low-Tier Cities in China [Top Platforms]

While most brands scramble for the attention of ultra-high-net-worth individuals, consumers from low-tier cities in China remain a largely untapped market to this day. And with around 70% of the country’s urban population belonging to low-tier cities, this is an important audience segment for foreign brands to consider if they want to expand their local reach.

Attracting Consumers from Low-Tier Cities in China [Top Platforms] Read More

Importance of Brand Localization for China

Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.

Importance of Brand Localization for China Read More

Importance of Brand Localization for China

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