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6 Tips for Marketing to Chinese Consumers

6 Tips for Marketing to Chinese Consumers

Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s reputation has never been more important and when considering how to convert a potential audience into loyal customers, you need to first determine how you …

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O2O Marketing: 2019 Strategy for Brand in China

Brands in China are going beyond their regular online marketing efforts by implementing creative and innovative online to offline (O2O) strategies to capitalize on the Chinese consumer\’s mobile-first approach to shopping. The Chinese O2O market is more than US $150 billion in size with just 4% internet penetration. According to iResearch, the value of China’s …

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Digital Content Marketing: 3 Types you Should Know

China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to …

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TikTok for the Chinese Digital Marketing Sphere

TikTok for the Chinese Digital Marketing Sphere

If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything changes at the blink of an eye, the explosive growth of ByteDance’s Douyin app—or TikTok to give it its official English name, is astonishing to …

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From BAT China to TMD Shanghai: China’s New Digital Ecosystem

China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around a lot in the tech industry, but this buzzword actually deserves a lot of attention. The digital tech rise in China has appeared to grow …

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WeChat Mini Program for Audience Engagement

WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing platform. WeChat continues to seek opportunities to evolve and finally outdid itself by venturing into e-commerce and even live-streaming. And it makes a great deal …

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