6 Tips for Marketing to Chinese Consumers
Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s …
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O2O Marketing: 2019 Strategy for Brand in China
Brands in China are going beyond their regular online marketing efforts by implementing creative and innovative online to offline (O2O) strategies to capitalize on the Chinese consumer\’s mobile-first approach to …
Digital Content Marketing: 3 Types you Should Know
China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance …
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TikTok for the Chinese Digital Marketing Sphere
If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything …
From BAT China to TMD Shanghai: China’s New Digital Ecosystem
China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around …
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WeChat Mini Program for Audience Engagement
WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing …
