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Baidu SEO Website Optimization Strategies

Baidu, in China, is the mother of all local search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China. If there is one place that brands should want to show up, it’s organic search engine results on Baidu.

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