With China’s massive audience reach and rapidly developing online gaming industry, attending exhibitions helps foreign brands prepare for market entry and continuously enrich their approach when promoting their game titles to local consumers
5 Video Game Conventions in China Worth Attending [Top List] Read More
The Chinese market currently has over 674 million online game players. With this massive user base, foreign gaming companies are understandably eager to enter China’s thriving gaming market. However, before dreaming of a successful launch, mobile game developers and companies must understand what the Chinese localization process entails.
Mobile Game Localization in China: How To Get Started [Tips] Read More
Local festivals and holidays are the peak of consumerism in China, and one of the celebrations that Chinese consumers highly anticipate every year is the Qixi Festival. Beyond its long-standing culture, the younger Chinese population embraces this holiday as a chance to express their affection creatively.
Celebrating Qixi Festival in China [Full Marketing Guide] Read More
The Chinese market has a distinct digital ecosystem. In addition to the native language, the implementation of the Great Firewall policy makes the country’s website localization process more complex and challenging for foreign businesses.
7 Best Practices for Website Localization in China [Full Guide] Read More
