e-reputation

Promoting Overseas Schools to Chinese Students

According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.

Attracting Chinese Students to Overseas Schools

According to UNESCO, China has more students studying abroad than the other top 7 countries combined. In recent years, the number of Chinese students looking to study abroad has grown rapidly.
If you are looking to promote a foreign school in China, it’s important to know how to connect with your target audience. Here, we examine the particular qualities Chinese people value in education, and the best digital marketing practices for generating student leads.

Tmall Stores: Between Local & Cross-border e-Commerce

In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail.

Wine and Spirits Marketing in China

China’s rapidly developing alcohol and wine market continues to provide exciting opportunities for BWS professionals who are looking for sustainable ways to export their brand to the middle kingdom.

Wine and Spirits China

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