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machine learning and seo

Machine Learning & How It’s Changing SEO: Tips To Stay Ahead

Unless you’ve been living under a rock, you’ve surely heard about machine learning over the past couple years. At its core, machine learning allows computers to continuously learn without needing to be reprogramed; they evolve and change with the data they process. While you may not realize it, machine learning is present all around you. …

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Google to Launch PlayStore Apps Ads

1 billion users,  in 190 different countries, that’s the amazing performance of the Google Play Store, the online platform used by Android devices owners when they’re seeking great Apps to download. Through this major PlayStore system update, Google aims to catch internet users attention while they download apps.   App Ads Now Appear in Google …

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Google Provides New Search Analytics Report

New Google Search Analytics Report –       More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way. –       More advanced filters: Search type, Desktop/Tablet search or date, Google gives you the opportunity to dive much deeper into your analysis, enhancing differentiation and search personalisation. –       Smarter …

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Google Analytics Cohort Analysis - Sekkei Studio

Google Analytics Cohort Analysis

Since a few weeks, Google is providing a brand new feature to its users, allowing to go  a little bit deeper into traffic analysis differentiation, especially regarding goals and conversion. This time-based beta release allows testing effectiveness of content, forms, products, or even ads : Google Cohort Analysis. What is Google Cohort Analysis new beta …

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Google Analytics “not provided” issue – 3 years later

Google Analytics “not provided” 3 years later Since 2011, Google decided to hide part of data showed to their GA users. Even if Google has improved a lot UX and usability during the last few months/years, this data encryption makes things highly complicated dealing with organic traffic tracking. Which keywords are used by users to …

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Google Penguin 3.0 update

Penguin 3.0 has been released.

Every webmaster and online marketers have waited for an official release date of Google Penguin 3.0, the new Google algorithm aiming to penalize those who don’t follow the rules of search engine optimisation. At Sekkei Studio, developers and marketers use to work closely together to provide a perfect user-experience for worldwide clients. Of course, we …

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Google Hummingbird - Sekkei Studio

Everything you should know about Google Hummingbird

Google Hummingbird (in analogy with the bird’s speed and accuracy) is the latest Google’s search algorithm. Hummingbird has been published in August (or beginning of September) but has only been announced on 2013/09/26. It would concern 90% of the world’s queries, even though its impact remains rather discreet. Contrary to Google Penguin and Google Panda, …

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Digital Marketing on Smart Watch

Smartwatch: A New Trend in Digital Marketing.

Apple for sure has changed the whole mobile industry, will it change the watch industry? On theverge.com, we found an interesting post that says “Financial Times says that Apple has significantly stepped up hiring in a bid to engineer its long-rumored smartwatch.” Maybe, the strategy is caused by a smartwatch released in Italy – \”i’m …

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Google new tool to disavow links

Google new tool to disavow links As announced by Matt Cutts last June, Google introduce yesterday (2012/10/16) its new tool to allow web masters to remove manually unnatural links pointing to their website. Like Microsoft, and its Bing Master Tools, did few month ago, it\’s now possible to access to this tool. Curiously Google didn\’t add …

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