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Baidu SEO Best Practices for China

SEO (search engine optimization) marketing has, for some time now, been one of the most effective tools in the digital marketer’s toolkit. Learning its ins and outs is simply a must. While SEO in China is similar to elsewhere, it would be a mistake to apply the same approaches wholesale. First of all, the dominant search engine is Baidu. It holds a 75-80% market share. The next largest is Sogou, with around 15%. The algorithms that dictate SEO on these platforms are fundamentally different to those used by Google. Below, we look at ten items of best practice when it comes to SEO in China.


Baidu SEO – the China Tips, the Search Approach

As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.

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