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TikTok vs Kuaishou: Hottest Short-Video Apps for New Business Opportunity

TikTok vs Kuaishou: Hottest Short Video Platforms for New Business Opportunity

Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.

Bilibili Marketing : New Ways for Video Marketing

If you want to grow your business, it’s important to make the shift to include video marketing into your overall marketing strategy. Brands should not overlook the usefulness of branded online video for their audience. Similar to how YouTube experiences huge popularity in the West, China’s video platforms such as Youku and iQiyi are successful with the local Chinese audience. But one live streaming platform that is often overlooked that is changing the perception of video-sharing platforms is Bilibili.

Beauty & Cosmetics Marketing Guide for China

Cosmetics Marketing Strategies in China

The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. To be successful within the Chinese beauty industry, you don’t have to be a big cosmetic brand like L’Oréal, Estee Lauder or SK-II; smaller brands still have the opportunity to excel as long as they understand the value of personalization.

What is weibo? Is Sina Weibo still Relevant for your Brand?

With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo. However, don’t be quick to dismiss the influence of Weibo as it is still arguably one of the most influential social media platforms in China. …

What is weibo? Is Sina Weibo still Relevant for your Brand? Read More

How the Rise of Short Videos Platforms is Important for your Brand

How the Rise of Short Videos Platforms is Important for your Brand

There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions. …

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Chinese reality TV: The rise of live streaming apps

Chinese reality TV: The rise of live streaming apps

Whether you’re into it or not, live streaming is something you’ve most certainly come across in China. Not to say that live streaming doesn’t exist elsewhere (it does), but these forms of mobile self-expression somehow always seem to excel over here. Maybe that has something to do with the popularity of internet celebrities in China, …

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