There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions. …
How the Rise of Short Videos Platforms is Important for your Brand Read More
Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted for 53% of total gaming revenue – reaching $14.6 billion. China is a mobile-first country with cheap, high performing mobile phones, which creates endless opportunities …
Mobile Game Marketing: Top Strategies from Agency in China Read More
Apple for sure has changed the whole mobile industry, will it change the watch industry? On theverge.com, we found an interesting post that says “Financial Times says that Apple has significantly stepped up hiring in a bid to engineer its long-rumored smartwatch.” Maybe, the strategy is caused by a smartwatch released in Italy – \”i’m …
Last 2013, Jan. 23rd, we have introduced how to create an account on Wechat Admin Platform. Now we will see how to convert this account onto an “Official” one. It’s not easy as Weibo or Twitter… WeChat will ask you to reach at least 500 fans before letting you apply for it. Yes five hundreds …
WeChat(Weixin) Marketing – A fast growing social marketing tool Read More
In order to promote the launching of the high quality TV channel TNT in Belgium, TNT realized this short video, directly in the street, I let you enjoy….