The video game market in China is full of surprises, opportunities, and challenges. As of 2021, it is the largest in the world, with 706 million gamers generating a whopping US$46.6bn. It is also, however, among the most regulated. There are occasional months-long holds on approving new game licenses, controls on the number of hours certain individuals may play, and strict content supervision.
Whether you enjoy the occasional mobile game yourself or know friends that do, it is hard to miss – Gaming has been on a meteoric rise. In 2020, almost half of the population (3.5 billion people) own a smartphone. The technology of our phones has been evolving at a staggering pace, allowing people to enjoy a level of mobile Gaming that has come to rival stand-alone consoles. With each year, the technology in mobile phones is getting exponentially better.
The Chinese mobile game industry has gained a lot of momentum over the past years and promoting your mobile game has become just as important as designing your levels or …
Mobile Game Promotion: The Most Important Platforms in China Read More
With over a billion potential gamers, many brands are taking part in the action and have increasingly talented developers to call upon to dominate the Chinese gaming industry. We’ve watched …
Across mobile and PC games, China is the largest and most lucrative gaming market on the planet, with an annual value of $29 billion. In 2016, mobile gaming alone accounted …
Mobile Game Marketing: Top Strategies from Agency in China Read More
