China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.
WeChat has become the center for social media branding in China, with the majority of users now following from around 10 to 20 Official Accounts and 26.7% of users following more than 20 OAs, this is according to the WeChat official report from QuestMobile. However, as competition for user attention increases on WeChat, brands are concerned on how to better engage and fully use the potential of their WeChat Audience.
Raised in an era of digital breakthroughs, social clicks, and instant gratification, China 90\’s kid is spending carefree compared to their international peers. This group has a greater sense of …
Digital Marketing in China: 90’s Kid is Spearheading the Future Read More
In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion …
China has firmly established itself as a global leader in consumer-oriented digital technologies and has enjoyed development rates unmatched in any other country across the world. It is the world’s …
Brands in China are going beyond their regular online marketing efforts by implementing creative and innovative online to offline (O2O) strategies to capitalize on the Chinese consumer\’s mobile-first approach to …
