To launch a successful marketing campaign in China, it’s a no-brainer that brands must adapt to standard market nuances. One of the strategies that can help you do that is Baidu Ads. Besides SEO strategy, advertising tools can generate high-quality leads and promote brand awareness if appropriately implemented. In this article, we’ll guide you through the steps to set up a Baidu PPC advertising campaign, explain the restrictions, and highlight the ad display options you can use for your brand.
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With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.