Recent statistics show that Chinese internet users reached over one billion at the beginning of 2023 . With around 72% of the country’s population transacting online , it’s no wonder more businesses are pouring efforts into their local social media marketing strategies. Although there are many tried and tested methods to attract users into patronizing your business, the reality is that the Chinese social media sphere is different from other apps in the West.
If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.