RED

9 Little Red Book Marketing Tips For Foreign Brands [Full Guide]

In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands. With the growing influence of word-of-mouth marketing, genuine product reviews posted on this online shopping app have the power to boost your marketing efforts and generate a positive brand image.

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Little Red Book digital marketing guide

Chinese Social Media: Platforms For Marketing 2020

As with all marketing, social media trends can change drastically from year to year and this is especially true when it comes to social media platforms in China. As social platforms continue to develop their own niche, brands need to stay up-to-date on the latest platforms to market their business. Whether you are an experienced marketer or a marketer looking to venture into Chinese social media marketing, it’s helpful to know the most popular social media platforms around.

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