As China evolves as one of the largest e-commerce markets in the world, digital ads also become an indispensable marketing tool to connect with modern Chinese consumers. Because of this, experts predict that digital ad spending in the country will continue to increase as the middle class develops a higher purchasing power.
In today’s highly competitive business scene, Search Engine Marketing (SEM) remains an effective method to attract potential consumers in China. With many Chinese companies vying for the most efficient way to promote their brand, international advertisers should remember that the country has a distinct digital landscape.
Current State of Mobile Advertisement The global mobile advertisement is supposed to get close to 100 billion USD in 2016 (eMarketer figures – Global Ad spending). How can we advertise …
New Google Search Analytics Report – More data : Basic Search Query used to display things like ranking and Click Through Rate a very primary way. – More advanced filters: …
An official WeChat (Weixin) account require 500 followers to obtain the final approval. In order to help you build your marketing strategy on Wechat, we created a detailed tutorial: WeChat …
Wechat Admin Platform: A New Tool to Connect with Your Customers Read More
Baidu PPC Baidu PPC is the most powerful online marketing tool in terms of getting business fast in a short period. If you have the right campaign and well-planed marketing …
Baidu PPC & Baidu Display Ads Enlarge your Online Business in China Read More
