TikTok vs Kuaishou: Hottest Short Video Platforms for New Business Opportunity

Short video platforms are incredibly popular because they have a high ratio of user engagement and retention. Douyin and Kuaishou are two completely separate entities but undoubtedly the most used short-video platforms in Mainland China. These apps are also an effective way to connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.

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