WeChat Marketing: 5 Tips to Fully Utilize
Since its official launch in 2011, WeChat has become one of the most indispensable social media platforms in China and most businesses with their eyes on the Chinese market will …
social media
Digital Content Marketing: 3 Types you Should Know
China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance …
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WeChat Mini Program for Audience Engagement
WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing …
NICE: Introducing China’s very own Instagram
China\’s decision to ban Instagram in 2014 following pro-democracy protests in Hong Kong paved the way for other competitors to take over the local photo-editing landscape. Several apps have capitalized …
Schools Marketing : 2019 Strategy You Need to Know
From primary schools through to universities, educational organizations are becoming increasingly active online. Depending on their target market and the resources at their disposal, the marketing initiatives they put in …
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