Did you know that Douyin is the second most popular social media app in the Chinese market? In fact, this platform has garnered an enormous user base of over 750 million monthly active users in 2023. Since its catapult to fame, this channel has become the go-to app for businesses to connect with Chinese consumers.
How to Open a Douyin E-commerce Store [Full Guide for New Brands] Read More
You may not know, but China is the second-largest cosmetics market in the world. And as Chinese social media platforms continue to rise, foreign brands find it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in local overseas cosmetics products. Because of this, the growth of China’s beauty industry has become more apparent in recent market insights.
Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market Read More
Short video platforms are incredibly popular because they have a high ratio of user engagement and retention. Douyin and Kuaishou are two completely separate entities but undoubtedly the most used short-video platforms in Mainland China. These apps are also an effective way to connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.
TikTok vs Kuaishou: Hottest Short Video Platforms for New Business Opportunity Read More
Content and expectations are different on TikTok and Douyin. On TikTok, brands tend to highlight user generated content by reposting it. On Douyin, brands are expected to, and do, make original content, such as guides, educational videos, product releases and tips and tricks. Finally, while the most popular TikTok accounts have often made names for themselves in the app itself, the most popular Douyin accounts usually have a large following before launching an account on Douyin. This has implications for how brands interact with KOLs (key opinion leaders, aka influencers).
2022: Why and How to Sell on Douyin, China’s #1 Video App Read More
Élevés dans une ère de percées numériques, de clics sociaux et de gratification instantanée, les enfants chinois des années 90, la Génération Z, dépensent insouciamment par rapport à leurs pairs
Marketing Digital en Chine: la Génération Z Read More
If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. That’s why it’s not too hard to see why TikTok is so popular these days — for one thing, it’s an easy-to-digest format that gives you an immersive full-screen interface of funny and interesting short clips.
TikTok Advertising : How to Advertise Your Brand Read More
If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything
TikTok for the Chinese Digital Marketing Sphere Read More
