UGC

7 Strategies for B2B Marketing in China [Baidu, WeChat, & More]

It’s no secret that China’s business scene holds impressive economic power, but did you know that the Chinese B2B market segment plays a huge part in it? In fact, the B2B e-commerce market share in China is expected to grow from 15.5 trillion yuan (2022) to 19.5 trillion yuan (2025). This positive business outlook further empowers B2B companies to capitalize on the continued eagerness of Chinese consumers to shop online.

Strategies for B2B Marketing in China

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