Now that your brand has an official WeChat account, what’s next? Perhaps you’re wondering how to spruce up your promotions to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through video content.
The Basics of WeChat Channels: How Does It Work? Read More
The WeChat app remains undisputed among the top social media platforms in China. In 2024, it garnered over 1.3 billion monthly active users, covering more than 87% of the country’s internet population.
WeChat Marketing Guide: How To Utilize China’s Super App Read More
Two of the most popular messaging apps many global business owners may have already heard about are WhatsApp and WeChat. These two apps look similar at first glance, but when you utilize them as business tools, their differences often arise.
WeChat vs. WhatsApp: Which is the Best Tool For Your Brand? Read More
The Chinese market is the second-largest importing nation in the world, with over $2.6 trillion in trade value of imported consumer goods in 2021. Considering the rapid development of the local business scene within the past consecutive years, it’s no wonder foreign brands are rushing in to tap into it. And what better way to do that than participating in this year’s China International Import Expo (CIIE)?
China International Import Expo – CIIE [Marketing Guide] Read More
Entering through the local social media landscape is the most cost-effective digital marketing strategy new foreign brands can utilize to build brand awareness within the Chinese market. These social media platforms boast millions of monthly active users, but among them, WeChat and Weibo are the most effective in improving local brand image. Because of this, marketers are often confused about when and where to use these apps.
Weibo vs. WeChat: 7 Key Differences You Should Know Read More
From being a simple messaging app, WeChat has become more than a communication platform. Over time, it turned into a digital space where brands can unlock a wider audience reach. As businesses learn the value of WeChat Advertising, they quickly learn that it requires more than just familiarity. It needs a deep understanding of its intricacies. That’s where we come in.
The Ultimate Guide to WeChat Ads: Key Strategies & Practices Read More
It’s no secret that the Chinese market has grown exponentially over the years. With its digital ad spending reaching a projection of over $173 billion for 2023, the country’s online advertising landscape remains the second-largest in the world. Effective marketing strategies and practices have become increasingly crucial for brands that want to stand out, especially now that many entrepreneurs are rushing to utilize the Chinese advertising market.
Digital Advertising in China: Key Strategies and Best Practices Read More
WeChat is a popular messaging app that has been taking China by storm since its launch in 2011. It is a versatile platform that enables users to chat with friends and family, make online payments, play games, and even order food. Over the years, WeChat has evolved to become a critical part of daily life in China, and its popularity has continued to grow. In this article, we will explore some of the new trends in WeChat in China.
Exploring the WeChat trends in China – A Guide for foreign Businesses Read More
WeChat has become an essential part of the Chinese digital landscape, offering businesses unparalleled access to millions of potential customers. But with great power comes great responsibility, and it’s essential to understand what WeChat Advertising is all about and how to make the most of it. In this article, we’ll guide you through everything you need to know to launch a successful WeChat Advertising campaign and reach new heights of brand awareness and engagement.
WeChat Advertising: What brands should know about this key tool? Read More
2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.
WeChat Trends in 2020 – One Step ahead in China Digital Marketing Read More
