WeChat CRM

Exploring the WeChat trends in China – A Guide for foreign Businesses

WeChat is a popular messaging app that has been taking China by storm since its launch in 2011. It is a versatile platform that enables users to chat with friends and family, make online payments, play games, and even order food. Over the years, WeChat has evolved to become a critical part of daily life in China, and its popularity has continued to grow. In this article, we will explore some of the new trends in WeChat in China.

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F&B in China – B2B Digital Success Formula

China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.

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WeChat CRM: The Ultimate O2O Solution in China

WeChat has become the center for social media branding in China, with the majority of users now following from around 10 to 20 Official Accounts and 26.7% of users following more than 20 OAs, this is according to the WeChat official report from QuestMobile. However, as competition for user attention increases on WeChat, brands are concerned on how to better engage and fully use the potential of their WeChat Audience.

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