Top Chinese Social Media Platforms in 2023: A Comprehensive Guide for Marketers

Recent statistics show that Chinese internet users reached over one billion at the beginning of 2023 . With around 72% of the country’s population transacting online , it’s no wonder more businesses are pouring efforts into their local social media marketing strategies. Although there are many tried and tested methods to attract users into patronizing your business, the reality is that the Chinese social media sphere is different from other apps in the West.

Top Chinese Social Media 2023

Zhihu : The Incredibly Simple Guide for Marketing

While most new businesses and professionals are flocking to Weibo or TikTok attempting to create visually appealing content to gain popularity, there are a few newcomers who are taking advantage of the underrated Chinese Q&A platform known as Zhihu.

Zhihu : The Incredibly Simple Guide for Marketing

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