The Importance of WeChat

In the Chinese digital marketplace, WeChat is one of the most exciting and profitable opportunities on offer, and therefore content creation is essential for growth.

WeChat Services

It is challenging to succeed as a brand in China without a strong WeChat presence. WeChat is a combination of WhatsApp and Facebook, which Chinese consumers use to message, shop, and stay updated with trends and brands. Unlike WhatsApp and Facebook, WeChat is streamlined for social media purchasing, and many brands have virtual storefronts on the app.

In recent times, China has seen a significant shift to ‘social-commerce’, with Generation Z especially. Consumers are now more comfortable than ever purchasing via social media, and therefore it is essential to create content that tailors to those purchasing behaviors.

Campaign strategy and consulting

Before setting up your WeChat brand, we establish your goals and company values to ensure any strategy is tailored specifically to your needs. Expect to speak regularly with our specialists, to ensure we create the perfect strategy for your brand on WeChat. WeChat marketing campaigns consider information such as social trends, demographics, content, gender, age, and interests.

Community management

Cultivate and maintain a community of Chinese consumers through groups on WeChat. Our team in Shanghai stays active, keeping your brand active online and ensuring your target audience is engaged through promotions, content creation, and interaction

Content production

Connect to your community and potential new customers by having creative content that is relevant to their needs. We create compelling and practical content that communicates to your audience through effective design and copywriting.

Ads strategy and management

Gain the upper hand on your competition and keep up to date with your consumer’s purchase behavior with a detailed, well-thought-out advertising plan that resonates with your target audience and increases brand awareness.

KOLs sourcing and management

Form trustworthy connections between your consumers and brand. We’re ready to utilize our extensive network of KOLS to help increase brand awareness and sales within your demographic.

CRM implementation and management

Keep current consumers satisfied and gain insights for future customers using our CRM implementation and management services.

WeChat store management

We will maintain your WeChat store, as well as create further growth and sales for your brand. Our dedicated team will keep track of all activity on the app, and produce content that increases brand awareness and profits.

We Handle It All

It takes a collaborative approach from you and us to master WeChat and leverage it for your brand. We work with you to understand your brand, selling position, content, and campaign goals. Once done we will handle account creation and setup.

Once your account is set up and verified, we will execute your content plan, producing highly relevant content for your brand, promote it on WeChat, and handle the subsequent traffic. Throughout the process, you can expect to be kept in the loop with weekly meetings and reports.

Need to elevates your brand's visibility On WeChat?

Learn more about WeChat

In Part 1, we deep dive on what advertising looks like on WeChat, the features that are available for targeting an audience, and payment and bidding options.

In Part 2 of the guide, we look at how to set up an account and campaigns, as well as best practices, for all brands, no matter their size.

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Related Work

WeChat Management

VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.

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