The Importance of WeChat
In the Chinese digital marketplace, WeChat is one of the most exciting and profitable opportunities on offer, and therefore content creation is essential for growth.
It is challenging to succeed as a brand in China without a strong WeChat presence. WeChat is a combination of WhatsApp and Facebook, which Chinese consumers use to message, shop, and stay updated with trends and brands. Unlike WhatsApp and Facebook, WeChat is streamlined for social media purchasing, and many brands have virtual storefronts on the app.
In recent times, China has seen a significant shift to ‘social-commerce’, with Generation Z especially. Consumers are now more comfortable than ever purchasing via social media, and therefore it is essential to create content that tailors to those purchasing behaviors.
Campaign strategy and consulting
Ads strategy and management
KOLs sourcing and management
CRM implementation and management
WeChat store management
We will maintain your WeChat store, as well as create further growth and sales for your brand. Our dedicated team will keep track of all activity on the app, and produce content that increases brand awareness and profits.
We Handle It All
It takes a collaborative approach from you and us to master WeChat and leverage it for your brand. We work with you to understand your brand, selling position, content, and campaign goals. Once done we will handle account creation and setup.
Once your account is set up and verified, we will execute your content plan, producing highly relevant content for your brand, promote it on WeChat, and handle the subsequent traffic. Throughout the process, you can expect to be kept in the loop with weekly meetings and reports.
Need to elevates your brand's visibility On WeChat?
Learn more about WeChat
In Part 1, we deep dive on what advertising looks like on WeChat, the features that are available for targeting an audience, and payment and bidding options.
In Part 2 of the guide, we look at how to set up an account and campaigns, as well as best practices, for all brands, no matter their size.
Sustain Social Relationships Through CRM
Enhance Your Brand Exposure With Weibo
Little Red Book
Increase Your Brand Recognition In China
Make Yourself Visible To Gen Z And Millennials
VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.
Let’s work together!
We want to hear from you.