The Importance of WeChat Marketing in China

In China’s digital landscape, WeChat marketing is an essential strategy for businesses, offering exciting and profitable opportunities for sustainable growth through strategic content creation.

As a digital marketing agency in China, Sekkei Digital Group has helped numerous businesses achieve success on WeChat by developing effective marketing strategies, creating compelling content, and fostering strong connections with their target audiences.

WeChat Services

With our expertise in WeChat management services, we can help businesses create and manage their WeChat accounts, develop content strategies, and optimize their WeChat stores to increase traffic, engagement, and sales.

Our team of experienced WeChat specialists can leverage WeChat’s various marketing tools, such as mini-programs, public accounts, and WeChat Moments ads, to achieve the best possible results.

Account setup and optimization

Our team can help you create and optimize your WeChat service or subscription account, ensuring that your profile reflects your brand identity and that all necessary features are set up for maximum engagement. 

Content creation and management

We offer customized content creation and management services that are tailored to your specific business needs. Our team of content creators can help you build a strong brand presence on WeChat with engaging articles, videos, and interactive campaigns that resonate with your target audience.

WeChat advertising

Our WeChat advertising services are designed to help you reach your target audience and achieve your marketing goals. We can help you create effective WeChat ads, including display ads, WeChat Moments ads, and WeChat Mini Program ads that are optimized for maximum engagement and ROI.

WeChat store development

Our team can assist you with the development and management of your WeChat store, including design, development, and integration with payment systems. We work closely with you to ensure that your store is optimized for a seamless user experience and maximum conversions.

WeChat analytics and reporting

We offer detailed analytics and reporting services to help you track and measure the success of your WeChat marketing campaigns. Our team provides actionable insights that enable you to make data-driven decisions and optimize your marketing strategies for maximum ROI.

Community management

Our community management services are designed to help you build and nurture a loyal WeChat following, engage with your audience, and increase customer loyalty through social listening and interaction. We work closely with you to develop and implement community management strategies that are tailored to your business needs.

WeChat CRM

Our customized enterprise WeChat CRM solutions help you manage customer relationships, improve customer satisfaction, and streamline your sales and marketing processes. Our team works closely with you to develop a CRM system that is tailored to your business needs, enabling you to deliver personalized experiences that build lasting customer loyalty.

WeChat mini-program development

Our team can help you create custom WeChat mini-programs that provide a seamless user experience and enhance your brand engagement on the WeChat platform. We offer a full range of services, including design, development, and optimization of mini-programs that are tailored to your specific business needs.

We Handle It All

As a leading WeChat marketing agency in China, we take a solution-finding approach to help your brand succeed on this platform. We start by collaborating with you to understand your brand, its unique selling proposition, and campaign goals. Based on this, we handle every aspect of WeChat marketing, including account setup, optimization, and execution of your content plan.

With our comprehensive suite of WeChat marketing services, you can entrust us with the responsibility of handling everything for your brand on this powerful platform. Allow us to demonstrate how our expertise in WeChat marketing in China can assist your brand in achieving success. 

Need to elevates your brand's visibility On WeChat?

Choosing the Right Type of WeChat Account

WeChat offers businesses two different types of accounts: service accounts and subscription accounts.

Service accounts

Service accounts are designed for businesses that require more advanced features and personalized interactions with their customers. They offer a range of functions such as customer relationship management tools, e-commerce features, and the ability to integrate with WeChat mini-programs. Service accounts can also send up to four messages per month to users who have not interacted with the account in the past 48 hours.

Subscription accounts

Subscription accounts are best suited for businesses that want to publish content to a large number of followers on a regular basis. They are limited in terms of advanced features, but offer a higher message quota of one message per day to all of their followers. Subscription accounts are also allowed to send out a single blast message to all followers once a month.

Questions Our Customers ask
about WeChat Marketing

WeChat has various features such as instant messaging, voice and video calls, group chat, moments (similar to Facebook’s newsfeed), a mobile payment system, mini-programs, games, and more.

WeChat can be used for marketing in many ways, such as account setup and optimization, content creation and management, WeChat advertising, WeChat store development, community management, and WeChat CRM.

WeChat Moments ads are native ads that appear in users’ newsfeeds. They can be targeted based on demographics, interests, and behaviors, and include various ad formats such as image, video, and carousel.

Businesses can use WeChat Mini-Programs to create custom apps that provide a seamless user experience and enhance brand engagement on the WeChat platform. This can include e-commerce stores, loyalty programs, games, and more.

WeChat can be used for customer service through the use of chatbots, which can handle common inquiries and provide 24/7 support. It can also be used for one-on-one customer support, including voice and video calls.

Yes, businesses outside of China can use WeChat for marketing. However, they will need to comply with local laws and regulations, and may face limitations in terms of payment and mini-program development.

Yes, there is a minimum investment on WeChat ads, but it varies depending on the type of ad format you choose. The minimum investment for display ads is 50,000 RMB (approximately $7,700 USD), while the minimum investment for WeChat Moments ads is 100,000 RMB (approximately $15,400 USD). WeChat Mini Program ads have a lower minimum investment of 1,000 RMB (approximately $154 USD).

Service accounts and subscription accounts are the two main types of WeChat accounts. Service accounts are designed for businesses that want to provide customer service and engage with their audience. They offer more advanced features, such as WeChat payment integration and custom menu options. Subscription accounts, on the other hand, are designed for media and publishing companies that want to distribute content to their followers. They have limited features, but allow for daily message sending and push notifications.

Let’s work together!

Have a project in mind or need our help in identifying one?
We want to hear from you.

Learn more about WeChat

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VEJA welcomed Sekkei Digital Group on board to increase visibility and construct a solid foundation for growth in the China market. Sekkei Digital Group specifically worked with Chinese social media platforms Weibo and WeChat to strengthen market presence and engagement.

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