Weibo Marketing Agency China

Grow Your Social Media Community with Engaging Weibo Marketing Strategies

Weibo, one of the leading Chinese social media platforms, has become a key tool for businesses to connect with their target audience and promote their brand. With over 500 million monthly active users, Weibo offers unparalleled opportunities for businesses to build brand awareness, drive traffic, and generate sales.

As a Weibo marketing agency, SDG has the expertise and experience to help businesses leverage the full potential of Weibo to achieve their marketing goals.

Weibo Services

At SDG, we offer a comprehensive range of Weibo marketing services that help businesses increase their online presence, engage with their target audience, and drive sales. Our team of Weibo marketing experts specializes in creating customized strategies that resonate with Weibo users and help businesses achieve their marketing objectives. Our services include Weibo account setup and optimization, content strategy and creation, Weibo advertising campaigns, and more.

We use data-driven insights to ensure our strategies are effective in increasing your Weibo followers, engagement, and conversions. Whether you’re looking to reach new Weibo users, connect with your existing audience, or drive sales, SDG has the expertise and experience to help you succeed.

Account Setup and Optimization

We will create a new Weibo account for your business or optimize your existing account to ensure it’s fully optimized for Weibo’s algorithms and features.

Content Strategy and Creation

Our team will work with you to create a customized Weibo marketing strategy that aligns with your brand and business goals. We will also create high-quality Weibo posts that engage your audience and encourage social sharing.

Advertising Campaigns

We will help you create and execute effective Weibo ads campaigns that reach your target audience and drive conversions. Our team will handle everything from ad design and targeting to monitoring and optimization.

Community Management

We will manage your Weibo community, engage with your followers, and respond to their comments and messages in a timely and professional manner.

Key Opinion Leader (KOL) Marketing

We will identify and collaborate with Weibo KOLs who align with your brand and business goals to promote your products or services to their followers.

Search Engine Optimization (SEO)

We will optimize your Weibo account and content for Weibo’s search engine, increasing your visibility and helping you reach new audiences.

Analytics and Reporting

We will provide regular reports on your Weibo account performance, including key metrics such as follower growth, engagement rate, and ROI.

Crisis Management

We will monitor your Weibo account for any negative comments or crises and respond quickly and effectively to mitigate any potential damage to your brand’s reputation.

We Handle It All

To set up Weibo, we work with you to define your target audience and strategy. After understanding your brand, selling position, content and campaign, we plan your content before producing it. We create content on Weibo through copywriting, videos, illustrations and images. Once made, we publish it and then review the engagement through hashtags and more to help ensure your community is engaged. Throughout the process, we update you with suggestions, insights and feedback on your brand on Weibo.

Need to Enhance your brand exposure with Weibo?

Types of Weibo Ads:
Which One is Right for Your Business?

Weibo offers a range of advertising options to help businesses reach their target audience, increase visibility, and boost engagement.

Display Ads

These are traditional banner ads that appear on Weibo’s news feed or on user profiles. They can be in various formats, including images, videos, and GIFs.

Sponsored Posts

These ads appear in the news feed as sponsored content. They are designed to blend in with organic posts and appear more like content than an ad.

Weibo Fan Tunnel Ads

These ads appear in the Weibo Fan Tunnel, a dedicated section for users’ subscribed accounts. They can be in various formats, including images, videos, and text.

Weibo Search Engine Promotion

These ads appear at the top of Weibo’s search results when users search for specific keywords or hashtags. They can be in various formats, including images, videos, and text.

In-Stream Ads

These ads appear in between videos or live-streaming content on Weibo’s video platform, Miaopai.

Brand Page Ads

These ads appear on a brand’s Weibo page and are designed to increase brand awareness and drive traffic to a website or landing page. They can be in various formats, including images, videos, and text.

Questions Our Customers ask
about Weibo Marketing

Weibo remains a relevant social media platform in China due to its user base and engagement levels. It has over 500 million monthly active users, and many users prefer it for its real-time news, celebrity updates, and interactive features.

Advertising on Weibo can be a good investment for foreign brands looking to target a Chinese audience. Weibo has a large user base, and its advertising platform offers various targeting options, making it easier to reach a specific audience.

The most used ad types on Weibo include display ads, promoted posts, influencer marketing, and video ads. Display ads are banner ads that appear on Weibo’s website, while promoted posts are ads that appear on users’ timelines. Influencer marketing involves working with popular Weibo users to promote a brand, while video ads are short promotional videos.

Yes, to open a certified Weibo account, you need a Chinese business license. Weibo requires companies to have a registered Chinese business entity to ensure credibility and authenticity.

Running campaigns only on Weibo in China may not be enough, as the Chinese digital ecosystem is diverse and complex. Brands should consider other popular platforms, such as WeChat and Douyin, and also factor in regional differences and cultural nuances when developing a digital marketing strategy.

Some best practices for Weibo advertising include defining your target audience, selecting the right ad format, creating high-quality ad content, and tracking and analyzing campaign performance.

Let’s work together!

Have a project in mind or need our help in identifying one?
We want to hear from you.

Learn more about Weibo

Weibo Marketing Guide 2024

Sina Corporation launched Weibo in August of 2009 and immediately gained the nickname “Chinese Twitter” because of its micro-blogging interface. Over the years, this Chinese social media platform has become the go-to source of the latest trends and entertainment.


Weibo is among the largest Chinese social media platforms next to WeChat. With its high engagement rate and massive 600 million user base, the platform serves as an excellent place for quick and efficient promotion.

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