As China’s dominant search engine, Baidu serves over 724 million internet users. Therefore, having a presence on this platform is non-negotiable for any business targeting the Chinese market. However, if you’re not in China, the signup process can be challenging due to language, phone verification, and policy hurdles.
How to Register a Baidu Account Outside China — 2026 Read More
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While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.
Zhihu Marketing Guide: How Does “Chinese Quora” Work? Read More
While the reliance on social search is becoming more evident in the Chinese market, it can’t be denied that traditional search engines still hold a significant influence on local consumption patterns. In fact, recent records show that there are over 827 million active search engine users in China.
Chinese Search Engines: Baidu, Sogou & Bing China Explained (2026) Read More
A WeChat business account enables marketers to build brand visibility, publish native content, launch targeted ads, and even sell directly through mini-programs. Read along as we break down everything you need to know, from the requirements to the step-by-step setup of your WeChat account, so that you can navigate the process with confidence.
How Do I Open a WeChat Business Account as a Foreign Brand? Read More
When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its thriving influencer economy and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands.
The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] Read More
Localizing websites and launching e-commerce stores are proven and tested strategies for foreign companies trying to establish a solid presence in China’s digital ecosystem. You can try other ways to enter the Chinese market, but no matter which one you choose, chances are you’ll circle back to needing an ICP permit.
How to get an ICP license in China [Guide for New Brands] Read More
WeChat is China’s most widely adopted social media platform, with 1.4 billion monthly active users in 2026. It’s a super app that Chinese consumers rely on for daily life, integrating messaging, social networking, e-wallet, online shopping, and other services into a single landscape. When you enter the Chinese market, it can be a powerful marketing tool for building customer loyalty and driving relevant user engagement.
WeChat Marketing Strategy: Building Campaigns for Foreign Brands Read More
When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.
Advertising in China: Finding the Best Strategies This 2026 Read More
Live streaming has become an integral part of Chinese social media, with more than 765 million people tuning in regularly to watch and interact in real time. This shift reflects the strong appetite of local audiences for dynamic, immediate content that blends entertainment with community engagement.
WeChat Live-Streaming: Mini-Program Live vs Channels Live Read More
When we refer to WeChat, new foreign marketers may think it’s the mobile app they can freely download on Apple and Google Play Store. However, there are two versions of this app. Weixin is not only the Chinese name but also a separate platform that exclusively caters to Mainland users.
WeChat vs Weixin — What’s the Difference? 2026 Guide Read More
