In 2023, sales from Xiaohongshu live streams experienced a notable surge. One obvious indication was its gross merchandise volume increasing 4.2 times based on year-on-year growth. This shift helped the platform solidify its place in China’s live-streaming business landscape.

While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.

A WeChat business account enables marketers to build brand visibility, publish native content, launch targeted ads, and even sell directly through mini-programs. Read along as we break down everything you need to know, from the requirements to the step-by-step setup of your WeChat account, so that you can navigate the process with confidence. 

WeChat is China’s most widely adopted social media platform, with 1.4 billion monthly active users in 2026. It’s a super app that Chinese consumers rely on for daily life, integrating messaging, social networking, e-wallet, online shopping, and other services into a single landscape. When you enter the Chinese market, it can be a powerful marketing tool for building customer loyalty and driving relevant user engagement.

Live streaming has become an integral part of Chinese social media, with more than 765 million people tuning in regularly to watch and interact in real time. This shift reflects the strong appetite of local audiences for dynamic, immediate content that blends entertainment with community engagement.