Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.
In today’s digital landscape, where businesses strive to capture the attention of their target audience, Baidu Ads landing pages for PPC campaigns have become a vital component of successful marketing campaigns. A well-designed landing page can make all the difference in converting visitors into customers, driving revenue, and achieving marketing goals. And when it comes to tapping into the immense potential of the Chinese market, Baidu Jimuyu emerges as a powerful tool to optimize landing pages and maximize conversions.
Baidu, in China, is the mother of all local search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China. If there is one place that brands should want to show up, it’s organic search engine results on Baidu.
In China, festivals hold a special place in the hearts of people, serving as a time for celebration, reflection, and cultural heritage. They provide foreign brands with a unique opportunity to connect with Chinese consumers on a deeper level, foster brand loyalty, and drive business growth. As experts in digital marketing, we have witnessed firsthand the impact that well-executed festival campaigns can have on brand visibility, engagement, and sales.
Digital marketing agencies in China are feeding you bad information. There, we said it. A simple search for how to enter the Chinese market, or digital marketing trends in China, will turn up countless annually recycled articles that all have the same intent: to look as though they’re informing you, but in fact laying out old or incomplete information, in a way that is confusing for anyone new to marketing in China to understand.
If you’re looking for a live-streaming platform that’s gaining popularity in China, look no further than Kuaishou. With over 300 million daily active users, Kuaishou is one of the fastest-growing social media platforms in the country. In this article, we’ll take a closer look at Kuaishou’s history, features, user base, trends, and marketing opportunities, as well as provide tips for opening an account and advertising on the platform.
Baidu is the largest search engine in China, accounting for over 70% of the country’s search engine market share. With over 1.4 billion users, Baidu offers a massive audience for businesses looking to reach Chinese consumers. However, advertising on Baidu requires a unique approach compared to Western search engines like Google. In this guide, we will provide a comprehensive overview of Baidu PPC, including tips and strategies for advertisers looking to succeed in the Chinese market.
WeChat is a popular messaging app that has been taking China by storm since its launch in 2011. It is a versatile platform that enables users to chat with friends and family, make online payments, play games, and even order food. Over the years, WeChat has evolved to become a critical part of daily life in China, and its popularity has continued to grow. In this article, we will explore some of the new trends in WeChat in China.
As China’s largest search engine, Baidu is a critical component of any digital marketing strategy targeting Chinese consumers. With over one billion daily active users, the Baidu search engine offers unparalleled reach to businesses looking to expand their presence in China’s rapidly growing digital market. However, optimizing your Baidu SEO can be challenging, particularly for businesses without a strong understanding of the Chinese digital landscape. To help you stay ahead of the curve, we’ve put together a comprehensive guide to the latest Baidu SEO trends for 2023.
Douyin in China is arguably the Chinese tech sector’s biggest success story of the last five years. The short video app has not only won the hearts and minds of its 600 million monthly active Chinese users but has also spawned one of the fastest-growing apps internationally, TikTok, which now boasts more than one billion users worldwide. For brands looking to grow their footprint in China, Douyin advertising provides fertile terrain. In our guide, following the format of our WeChat ads guide, we will explore what Douyin ads look like, how much they cost, and the platform’s demographics.
