The Ultimate Guide to Douyin Ads, 2022, Part 2

With no English interface, and several administrative hurdles to overcome, getting started with Douyin ads can be a slightly daunting task. For those who don’t want to go through a Douyin advertising agency, or who would just like to understand how the proverbial sausage gets made, this guide will provide some insight into how to get off the ground. Once up and running, brands will want to tailor paid advertising content in line with best practices, several of which we will also illuminate below. Unsure what Douyin advertising looks like, or how much it might cost? Check out Part 1 of this guide. For now, let’s get started!

The Ultimate Guide to Douyin Ads, 2022, Part 1

Douyin: arguably the Chinese tech sector’s biggest success story of the last five years. The short video app has not only won the hearts and minds of its 600 million monthly active Chinese users, but it has spawned one of the fastest growing apps internationally, TikTok, which now boasts more than one billion users worldwide. For brands looking to grow their footprint in China, Douyin advertising provides fertile terrain.

Guide to KOL Marketing in China: How to Get Started for 2023

Open up any social media APP in China and you’re guaranteed to come across a KOL talking about a particular brand or product. Like influencers in the west, KOLs, also known as Key Opinion Leaders, are authority figures who have built an audience around a specific topic or lifestyle. They usually have an extremely loyal following.

Digital Healthcare in China

How much do you know about the digital healthcare revolution occurring in China? Digital healthcare has grown exponentially over recent years as the demand for the standardization and digitization of healthcare, pharmaceutical services, and other medical services continues to rise. This article will discuss the rise of digital healthcare in China, what has led to it, and how you can capitalize on this growing opportunity.

All You Need to Know About WeChat Mini Programs in 2022, Part 2

In part one of this guide, we talked all about what WeChat mini programs are, and the latest trends and insights. In this part, we’re rolling up our sleeves and getting into practical advice for getting a mini program off the ground. To international brands it may appear daunting at first, the prospect of learning a new tech ecosystem, but it’s not as hard as it may appear, and the pay-offs are potentially huge.

All You Need to Know About WeChat Mini Programs in 2022, Part 1

In part one of this two-part guide, we will be explaining exactly what WeChat mini programs are, how they are used, who uses them, what they can offer businesses, and what insights companies need to know regarding the latest trends and developments. In part two, we will present a practical guide on getting started, and the options available for those who want to get their own WeChat mini program off the ground.

The Fashion Industry in China: Everything You Need to Know

The fashion industry in China is one of the most exciting possibilities for any foreign brands who want to expand their current reach. The industry is constantly evolving and growing, with Chinese consumers using clothing as an outlet of expression in an otherwise strict environment.

2022: Why and How to Sell on Douyin, China’s #1 Video App

What Is Douyin? It Is Not TikTok International audiences are often told that Douyin is TikTok, which they will no doubt be familiar with, given that it’s the most successful short video app in history. While TikTok was born out of Douyin, and while it shares many common features, the two should be thought of …

2022: Why and How to Sell on Douyin, China’s #1 Video App Read More

China 2022 Annual Report on Live Commerce: 12 Insights

From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way. This article is a summarized version of this insightful report.

Baidu SEO Necessities for Websites in China: 2022

Baidu, in China, is the mother of all search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China.

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