With the power of She Economy extending its influence in the Chinese outbound tourism market, foreign travel brands must closely follow the consumption patterns that these audiences exhibit and how they affect their travel planning. And what better platform to find that data than Xiaohongshu?
Marketing to Affluent Chinese Female Travelers Using Xiaohongshu Read More
The travel retail trend refers to how Chinese tourists make “shopping” the sole purpose of their overseas trips. Its prevalence over the past few years created many business opportunities for foreign brands that helped them gain new customers and potential sales from this consumer segment.
7 China Retail Travel Market Trends You Must Know This 2025 Read More
Chinese Gen Z tourists grew up with the rapid evolution of e-commerce and social media platforms. Because of this, the driving force of their travel consumption patterns often comes from online trends, reviews, and user-generated content.
Chinese Gen Z Tourists: Pioneers of New Travel Trends in China Read More
As the largest search engine in China, Baidu is a platform you can’t skip when conducting SEO. Beyond its massive user base, this marketing channel operates with more sophisticated algorithms and technologies than other search-based platforms in the local market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
Chinese culture strongly influences how consumers engage and make purchasing decisions in the country’s dynamic digital ecosystem. Traditional festivals and holidays, in particular, often trigger the height of consumerism in China, and the Dongzhi festival is no exception.
Why is Dongzhi Festival Important to Chinese Consumers Read More
For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2025 Read More
China’s automotive industry has recorded fast market recovery, with 25 million vehicles produced and sold within the same year. With the Chinese government lifting the foreign ownership restrictions on automakers, the competition within the local business scene has become fiercer.
Inside China’s Automotive Market: Finding B2B Opportunities Read More
When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its 588 million monthly active users, thriving influencer economy, and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands.
The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] Read More
Although Western consumers are now catching up with live shopping trends, Chinese shoppers have long considered these channels an integral part of their purchasing journeys. This pattern is evident, especially given that 8 out of 10 local consumers admitted that they already purchased one product via live streaming.
Live Commerce in China: 7 Trends Digital Marketers Should Know Read More
The increased consumption of game-related technologies, peripherals, and accessories in China is mainly attributed to the continued popularity of online games and the rapid growth of the gaming population within the country. Here are some insights and strategies to help you market gaming hardware in China.
How To Market Gaming Hardware in China [Strategies & Trends] Read More
