As China’s outbound tourism continues to recover, the family travel market segment also picks up its pace. More modern travelers (especially Millennial and Gen Z age groups) are planning overseas group tours online, which indicates a shift in preferences and consumption patterns.
Entering China’s Family Travel Market [Insights & Strategies] Read More
WeChat is the undisputed super app in China. In 2025, it garnered over 1.38 billion monthly active users, covering approximately 97% of the country’s population. With its massive user reach, consumer trends emerging from this platform naturally shape the patterns and preferences within the Chinese market.
WeChat Marketing Guide: How To Utilize China’s Super App Read More
Among China’s popular social media platforms, the Douyin app has the most influence on the country’s younger consumer base. Right now, it’s the largest domestic short-video-sharing app in China. Douyin caters to over 835 million monthly active users, one-third of whom are dominated by local Gen Z and Millennials.
Getting Started with Douyin Marketing [Account Setup & Insights] Read More
Social search is a trend that foreign brands can’t overlook, especially for a consumer market as digitally engaged as China. Among the country’s dynamic Chinese social media platforms, WeChat stands out for its in-app search functions that allow broad content discovery.
What is WeChat Search and how does it work? Read More
When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?
7 Major Food Fairs in China [B2B Marketer’s Guide] Read More
Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.
Sina Weibo Marketing Guide: Everything You Need to Know Read More
After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.
The Basics of WeChat Channels: How Does It Work? Read More
Among the most popular platforms used by Chinese travelers is Mafengwo. With over 7.3 million monthly active users, it’s recognized as China’s most-used short-term vacation rental booking platform.
How Does Mafengwo Advertising Work? [Guide for Travel Brands] Read More
A well-thought-out content marketing strategy is needed to stand out in a business landscape as crowded as China’s digital ecosystem. If your goal is to increase exposure and drive traffic from Chinese audience segments, Baidu is a great marketing channel to explore.
Baidu Ecosystem: 5 Best Platforms for Content Marketing Read More
With Chinese consumers back in the outbound tourism hype, they’re increasingly searching for more convenient ways to book travel-related services. One source that never fails to satisfy their needs is the long list of popular online travel agencies (OTA) in China.
7 Most Used Online Travel Agencies (OTA) in China [Top List] Read More
