The education industry is among the most prioritized market segments in China. With the local government pushing policies to encourage Chinese students to study abroad, leading international education events opens doors for foreign organizations to explore this lucrative business opportunity.
7 International Education Expo in China Worth Attending This 2025 Read More
The Chinese market has a flourishing digital economy that drives a significant portion of this rapid growth. As the world’s largest economy in terms of social media usage, it’s a highly lucrative venture for foreign investors and businesses to explore.
7 Top Chinese Industries Worth Entering This 2025 Read More
With the power of She Economy extending its influence in the Chinese outbound tourism market, foreign travel brands must closely follow the consumption patterns that these audiences exhibit and how they affect their travel planning. And what better platform to find that data than Xiaohongshu?
Marketing to Affluent Chinese Female Travelers Using Xiaohongshu Read More
The travel retail trend refers to how Chinese tourists make “shopping” the sole purpose of their overseas trips. Its prevalence over the past few years created many business opportunities for foreign brands that helped them gain new customers and potential sales from this consumer segment.
7 China Retail Travel Market Trends You Must Know This 2025 Read More
Chinese Gen Z tourists grew up with the rapid evolution of e-commerce and social media platforms. Because of this, the driving force of their travel consumption patterns often comes from online trends, reviews, and user-generated content.
Chinese Gen Z Tourists: Pioneers of New Travel Trends in China Read More
As the largest search engine in China, Baidu is a platform you can’t skip when conducting SEO. Beyond its massive user base, this marketing channel operates with more sophisticated algorithms and technologies than other search-based platforms in the local market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
Chinese culture strongly influences how consumers engage and make purchasing decisions in the country’s dynamic digital ecosystem. Traditional festivals and holidays, in particular, often trigger the height of consumerism in China, and the Dongzhi festival is no exception.
Why is Dongzhi Festival Important to Chinese Consumers Read More
For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2025 Read More
China’s automotive industry has recorded fast market recovery, with 25 million vehicles produced and sold within the same year. With the Chinese government lifting the foreign ownership restrictions on automakers, the competition within the local business scene has become fiercer.
Inside China’s Automotive Market: Finding B2B Opportunities Read More
When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its 588 million monthly active users, thriving influencer economy, and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands.
The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] Read More
