Historically, the local government has closely monitored the Chinese gaming sector. So, it’s not unusual for industry regulators to draft rules for things like game approvals or in-game spending. These laws are particularly challenging to navigate, especially for imported games.
China Gaming Laws Every Mobile Game Company Should Know Read More
Today, more businesses are pouring their ad spend allocations into digital outdoor media. These digital screens are seen as a unified canvas for storytelling, giving brands the power to deliver consistent and immersive messaging to their target audience beyond the four corners of desktop and mobile devices.
Digital OOH Advertising in China: New Trends & Opportunities Read More
Did you know that more than 70% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.
How Does Little Red Book Advertising Work? [Full Guide] Read More
The daigou industry used to be a highly coveted global trade channel, with personal shoppers directly catering to the local demand for overseas goods. Their extensive networks make cross-border transactions easier and more personalized for Chinese consumers.
The Influence of Daigou in China & How It Affects Your Business Read More
Mid-autumn festival or 中秋节 is a celebration often observed in Asian countries, but its roots originate in China. With local consumers particularly mindful of local culture, it’s a holiday that opens doors for foreign brands to engage more deeply with their target audience.
5 Marketing Ideas for Mid-Autumn Festival in China [Insights] Read More
With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.
5 Most-Used Esports Livestream Platforms in China [Top List] Read More
Chinese customers expect businesses to accommodate their spending habits when flying abroad, from paying through local payment systems and QR codes to booking reservations via mini-programs. With WeChat fully integrated with these features, it’s a powerful tool for promoting travel brands in China.
7 Best WeChat Campaigns for Chinese Outbound Travelers Read More
When you finally decide to open a WeChat Official Account for your business, you must choose between two options: a service account or a subscription account. If you’re unsure which option will work best for your brand, read along as we compare the pros and cons of the two account types.
WeChat Service Account vs Subscription Account [Pros & Cons] Read More
While most brands scramble for the attention of ultra-high-net-worth individuals, consumers from low-tier cities in China remain a largely untapped market to this day. And with around 70% of the country’s urban population belonging to low-tier cities, this is an important audience segment for foreign brands to consider if they want to expand their local reach.
Attracting Consumers from Low-Tier Cities in China [Top Platforms] Read More
As omnichannel shoppers, Chinese consumers tend to transition from one online platform to another. The country’s widespread digital adoption has also made it easier for them to interact with brands using different mediums, from personalized messaging to real-time engagement.
Digital Media Consumption in China [New Trends & Changes] Read More
