Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.
7 China SEO Strategies to Boost Your Brand This 2024 Read More
In today’s highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.
What is the Best Chinese Search Engine for Marketers in 2024? Read More
While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.
Zhihu Marketing Guide: Unlocking How Chinese Quora Works Read More
Baidu is not the only search engine new brands can explore when generating leads or traffic within the Chinese digital landscape. Sogou stands out as a notable alternative, offering unique opportunities to enhance your brand’s exposure within the local market.
5 Ways Sogou Search Engine Can Boost Your Brand in China Read More
As the Chinese search engine landscape continues to evolve, the options you can use for your SEO strategy also go beyond just Baidu. You may not know, but one of the major players making waves in today’s local industry is Microsoft Bing.
Bing vs Baidu: Why Bing Matters in Your SEO Campaigns for China Read More
Baidu is a platform you can’t skip when conducting SEO in China. Not only because it’s the dominant player in the market but also due to the fact that it has a more sophisticated search algorithm and extensive database than other search engines in the market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
As China evolves as one of the largest e-commerce markets in the world, digital ads also become an indispensable marketing tool to connect with modern Chinese consumers. Because of this, experts predict that digital ad spending in the country will continue to increase as the middle class develops a higher purchasing power.
Advertising in China: Best Strategies To Try This 2023 Read More
More often than not, new brands looking to enter the Chinese market choose to utilize search functions from the WeChat app for a more effective branding and SEO strategy. Once you learn how to use and integrate it properly, this feature can generate buzz, drive traffic, and attract new customers more than other Chinese social media platforms. The only problem is it’s not as easy to navigate as you think.
What is WeChat Search and how does it work? Read More
To launch a successful marketing campaign in China, it’s a no-brainer that brands must adapt to standard market nuances. One of the strategies that can help you do that is Baidu Ads. Besides SEO strategy, advertising tools can generate high-quality leads and promote brand awareness if appropriately implemented. In this article, we’ll guide you through the steps to set up a Baidu PPC advertising campaign, explain the restrictions, and highlight the ad display options you can use for your brand.
Baidu PPC Advertising Made Easy: Best Strategies & Tips Read More
Baidu is the largest search engine in China, accounting for over 70% of the country’s search engine market share. With over 1.4 billion users, Baidu offers a massive audience for businesses looking to reach Chinese consumers. However, advertising on Baidu requires a unique approach compared to Western search engines like Google. In this guide, we will provide a comprehensive overview of Baidu PPC, including tips and strategies for advertisers looking to succeed in the Chinese market.
The Ultimate Baidu Advertising Guide 2023: How to Succeed in Chinese Digital Marketing Read More
