Competitive Intelligence

Level up from your competitors in China

Be a step ahead of your competition in Chinese digital ecosystems. Know all the essential trends, marketing strategies, and key information the competition uses to help you make stronger decisions.

Position your brand

Competitive Intelligence Services

Regardless of your business or where you’re based, you cannot operate successfully without knowing what your competitors are doing. Arguably, when in China, it can be a lot tougher as the ecosystem is so expensive; it can take a lot of resources, time, capacity, cultural, and country knowledge to find out who your competitors really are. Once discovered, you need to study them finely to know their nuances and what they’re doing successfully. 

For any business, this can be extremely difficult to do on their own. Their attention needs to be shifted from some resources to looking at their competition, slowing down their performance goals. At Sekkei Digital Group, we remove this roadblock by letting our on-the-ground team in China extract all the intelligence-based information from the competition. 

Gathering data

Here we extensively look at your competitors’ ads, press releases, online presence, visit their website, and more. When looking, we collect data from each source and store it to be used for information later.

Organizing information

All the information from data that’s been gathered from research is organized, categorized, and structured to help us make future comparisons and decisions.

Knowledge sharing

Once the information has been categorized, we collate it in order for you to interpret easily. We streamline the knowledge so you can make better decisions when it comes to your business in China.

We Handle It All

We cover all aspects of competitive intelligence, allowing your company to make controlled and insightful decisions.

While your competition might be different from others in the industry, the process for competitive intelligence remains the same. The first step involves us collecting a significant amount of data from your competitors, which is used for information. From there, we organize the information and structure it for knowledge. That knowledge is synthesized to help make better decisions and strategies for you to implement within the Chinese Digital ecosystem.

Need to better understand your competitors in China?

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Training and Digital Workshops

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Related Work

WeChat, Social CRM & Mini Program Campaign

Maison Routin approached us as they wanted to expand the 1883 Syrups brand to a business-to-business audience in China, including professional baristas, restaurants, and hotels. It was important that we helped 1883 reach a level that meant it was directly competing against rival businesses, such as DaVinci and Maison Monin.

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