Market Study
Decode the behavior of your demographic in China
Keep up with the complex and quick changing Chinese ecosystems by having a digital study run. All studies provide you with an actionable plan based on your industry’s trends and consumers’ behavioral patterns.
Market Study Services
For any company considering entering China or one that currently exists in the ecosystem that wants to push past their existing barriers to the digital world, they need to know their market and users. After all, the Chinese ecosystem can be completely foreign and tough to navigate if you don’t know it.
Whether you’re looking to enter the Chinese market, grow your existing presence or launch a new product in China, we can help you gain a complete grasp of the behavior and trends of your consumer. This, combined with our 13 years of strategizing and implementing digital marketing campaigns, allows us to provide you with insights that can be activated instead of just interpreted.
Consumer Research
Surveys/interviews
Streamline the data of your market through interviews and questionnaires targeted at a demographic sample. We collect first-hand valuable information on their thoughts and behavior and more systematically to keep you aware of the sensitive and essential information for your market in China.
Customer observation
Focus groups
Collect qualitative research from focus groups, and receive actionable inputs to help take the digital market in China using full force. We help run the focus groups for you on specific criteria, documenting their feedback and putting it into an action plan.
We Handle It All
When it comes to conducting market studies, our process is simple. Before running research, we familiarize ourselves with your business, products, and clientele. From there, we extensively look at the marketplace online in China, reviewing your competitors and the behavior of your demographic. We investigate their preferences even further by conducting research through interviews, observations, and focus groups. All of which is presented to you in a thorough report.
Need to Decode the behavior of your demographic in China?
Related Services
Digital Marketing Strategy
Deliver The Details On Digital Channels
Competitive Intelligence
Level Up From Your Competitors In China
Trainings & Digital Workshops
Educate Your Experts On Digital Ecosystems In China
Related Work
WeChat Management & WeChat Store
Duckhorn was keen to be present in China through local wine importers. However, they were unsure about the steps they needed to take to achieve this goal. Our goal was to properly activate Duckhorn as a brand in China by educating and building a community in both their social and eCommerce platforms.
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