Travel Marketing Case Study
COURTYARD BY MARRIOTT COLOMBO CAMPAIGN
Courtyard by Marriott Colombo is a contemporary hotel in Sri Lanka’s capital, catering to both business and leisure travelers seeking comfort, convenience, and a modern city stay.
The company aims to strengthen its visibility among Chinese travelers who rely heavily on digital platforms for travel research and booking. To support this goal, targeted digital campaigns were launched to drive awareness, engagement, and direct booking interest.
The Challenge
While the property offered strong amenities and a prime location, awareness among Chinese travelers remained limited. The challenge was to position the hotel as a compelling option for both leisure and business stays while cutting through crowded OTA listings and content-heavy social platforms.
Our Solutions
To address the challenges, we developed integrated travel marketing campaigns in China that combined content-driven strategy with conversion-focused paid media placements.
WeChat Content Marketing
- Curated WeChat content tailored to Chinese audiences, highlighting the hotel’s lifestyle appeal, dining experiences, and proximity to key Colombo attractions.
- Content published via the brand’s official WeChat account to drive organic content discovery and build local credibility.
Ctrip Ad Campaigns
- Targeted ad placements aimed at users actively searching for accommodations in Colombo.
- The ads emphasized location, comfort, and value, helping the hotel stand out in competitive search results and driving high-intent traffic directly to booking pages.
The Results
The campaign delivered consistent growth in visibility and engagement among Chinese industry professionals.
Through targeted content and active account management, SOLVAY strengthened its position on WeChat and sustained conversations about innovation and sustainability across industrial sectors.
100k+
Impressions
4,600
Clicks
400+
Nights booked
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Related Services
Social Media Marketing
Build consistent visibility on Chinese social platforms through localized content highlighting hotel amenities, dining, and local experiences. Services include content planning, copywriting, design, and performance tracking to support brand awareness and engagement among Chinese travelers.
SDG Expertise in Focus
Explore Sekkei Digital Group’s recommended strategies for foreign brands executing travel marketing in China.
TRAVEL MARKETING IN CHINA FOR FOREIGN BRANDS
Chinese travelers plan across social platforms, search engines, and OTAs long before they confirm a booking.
Designed around these user behaviors, our campaigns help foreign brands build relevance across the channels local tourists use to research, validate, and plan outbound trips.
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