International businesses have a myriad of options to attract local consumers, from traditional advertising methods and social media campaigns to boosting their presence in Chinese search engine platforms. Because of this, it’s not surprising if you haven’t heard of the Toutiao platform until now. However, it’s worth noting that there are over 332 million Toutiao users on the platform as of 2021.
To launch a successful marketing campaign in China, it’s a no-brainer that brands must adapt to standard market nuances. One of the strategies that can help you do that is Baidu Ads. Besides SEO strategy, advertising tools can generate high-quality leads and promote brand awareness if appropriately implemented. In this article, we’ll guide you through the steps to set up a Baidu PPC advertising campaign, explain the restrictions, and highlight the ad display options you can use for your brand.
Sina Weibo, China’s second-largest social media platform (after WeChat), is essential territory for companies that wish to run effective advertising campaigns in China. Although Twitter-style micro-blogging is at its heart, …
In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.
If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. That’s why it’s not too hard to see why TikTok is so popular these days — for one thing, it’s an easy-to-digest format that gives you an immersive full-screen interface of funny and interesting short clips.