Entering through the local social media landscape is the most cost-effective digital marketing strategy new foreign brands can utilize to build brand awareness within the Chinese market. These social media platforms boast millions of monthly active users, but among them, WeChat and Weibo are the most effective in improving local brand image. Because of this, marketers are often confused about when and where to use these apps.
According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.
Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report. As opposed to other social media reports published during the year, …
2016 has been a striking year for Tencent. As one of the China\’s social media and gaming giants, Tencent has become the most valuable company in Asia. Not to mention, …
Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every …
Welcome readers. Let me get something off my chest. When I first decided to write on this topic and performed my usual internet research, I was amazed to see just …
How China’s digital ecosystem is moving ahead of the rest Read More
Whether you’re into it or not, live streaming is something you’ve most certainly come across in China. Not to say that live streaming doesn’t exist elsewhere (it does), but these …
Chinese reality TV: The rise of live streaming apps Read More
Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs. For …
