Around 15% of the 685 million Chinese gamers use console hardware to play their favorite game titles. While not as prevalent as mobile and PC games, the local demand for this gaming format is an untapped, less saturated market foreign businesses may explore.
How big is the Console Games Market in China? [Insights & Trends] Read More
For foreign companies seeking practical advertising options beyond TV commercials, Youku presents an opportunity to reach local Chinese audiences who are inclined to watch professionally produced videos.
How Does Youku Advertising Work? [Account Types and Ad Formats] Read More
Targeting the right audience is one of the most critical indicators of a successful digital marketing strategy in China. Among the country’s segmented consumer groups, the wealthy Chinese demographic presents a ripe opportunity for financial management firms and other foreign entrepreneurs.
Tapping into Ultra-High Net-Worth Individuals (UHNWI) in China Read More
Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs. For
WeChat KOL: The Ultimate Guide For Marketing Read More
