The number of High Net-Worth Individuals (HNWIs) in China has gone through the roof over the past ten years. This represents opportunities for firms that operate in the finance sector broadly, and specifically in wealth management. Below, we explore the state of the game in 2021, looking at the relationship between HNWIs and private finance, …
Implementing high-quality SEO on your website and digital media will always be beneficial for your marketing efforts. You should see SEO as a required investment.
From the world\’s leading brands to small personalized websites, Search Engine Optimization (SEO) is an essential tool to drive traffic, obtain new customers and increase online rankings. These days, most businesses understand SEO marketing at the basic level and why it\’s important.
China is the second largest economy in the world – and the fastest growing. If you want to succeed in the Chinese market, then you need to be aware of the differences when it comes to the localization strategy. Marketing localization is one of, if not the, key component for making a business successful in …
Localization Strategy: How to get started Marketing in China Read More
China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance that your target market is here. But, entering the market alone doesn’t make it just start showering money for your business. For your business to …
Digital Content Marketing: 3 Types you Should Know Read More
Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu. Just like the west, no holistic digital marketing strategy is complete without a proactive approach to SEO. In this context, proactive means having fresh, useful and consistent content across …
Four Ways To Get Started With Content Marketing For Baidu Read More