It’s no secret that China is the biggest e-commerce market in the world. And with the rise of the digital shopping phenomenon, cross-border online shoppers in the country enjoy access to a vast array of foreign goods from international companies. Beyond the allure of affordability, the convenience of online shopping further lured Chinese consumers into patronizing imported goods.
If you’re looking for a live-streaming platform that’s gaining popularity in China, look no further than Kuaishou. With over 300 million daily active users, Kuaishou is one of the fastest-growing social media platforms in the country. In this article, we’ll take a closer look at Kuaishou’s history, features, user base, trends, and marketing opportunities, as well as provide tips for opening an account and advertising on the platform.
Along with the rise in disposable income and lasting perception that foreign brands have higher quality products, Chinese consumers are increasingly buying products though cross-border e-commerce. This growth in cross-border e-commerce offers an alternative gateway for foreign brands selling products, especially for overseas brands that lack the scale to establish a physical store in China.