In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail.
Élevés dans une ère de percées numériques, de clics sociaux et de gratification instantanée, les enfants chinois des années 90, la Génération Z, dépensent insouciamment par rapport à leurs pairs internationaux. Ce groupe a un sentiment d\’identité plus grand et un concept de consommation unique qui diffère des milléniaux chinois. Nés en 1995 ou après, …
There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions. …
How the Rise of Short Videos Platforms is Important for your Brand Read More
Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs. For those of you who didn’t check out last week’s article, we put together a helpful tutorial for setting up ads on WeChat Moments. If on …