micro-influencers

Digital Marketing in China: 90’s Kid is Spearheading the Future

Raised in an era of digital breakthroughs, social clicks, and instant gratification, China 90\’s kid is spending carefree compared to their international peers. This group has a greater sense of identity and a unique concept of consumption that differs from Chinese Millennials. Born in 1995 or after, they are projected to be 2.56 billion strong …

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China KOL Marketing

KOL Marketing: 2020 Campaign Strategy in China

In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion Leader – KOL campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation. …

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Little red book app: Paving the way for Social Shopping in China

China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media is becoming more sales centric and word-of-mouth is one of the most convincing approaches for this phenomenon called social shopping. Social shopping has gone from being …

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