Calling all SEO wizards, WeChat enthusiasts and social marketing aficionados! Today we’ll be diving into the little-known world of WeChat SEO in order to gain a better understanding of WeChat’s current search functions, interpret the manner in which WeChat content is ranked within WeChat search and provide you with suggestions regarding the optimization of your …
Google Hummingbird (in analogy with the bird’s speed and accuracy) is the latest Google’s search algorithm. Hummingbird has been published in August (or beginning of September) but has only been announced on 2013/09/26. It would concern 90% of the world’s queries, even though its impact remains rather discreet. Contrary to Google Penguin and Google Panda, …
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Baidu Zhanzhang is celebrating its 2 years of existence! On September 18th 2013, Baidu announced a new update of Baidu Zhanzhang. It is dedicated to improving the user experience – while Baidu says it is to lead the generation of search engines to an interactive one.
It is always annoying when an other company’s ads is above yours – especially if your customer is searching for one of your product or service. It’s based on this analysis that Baidu imagined Brand Zone(百度品牌专区). Basically it is a promise of being in the first position in the results page. Basic functions of …
Google new tool to disavow links As announced by Matt Cutts last June, Google introduce yesterday (2012/10/16) its new tool to allow web masters to remove manually unnatural links pointing to their website. Like Microsoft, and its Bing Master Tools, did few month ago, it\’s now possible to access to this tool. Curiously Google didn\’t add …
Seekei Studio attended the SES (for Search and Social Marketing) conference 2012 in Shanghai, we covered the event and will share with you this quick overview. SES Shanghai 2012 – Day one Once in the luxurious Intercontinental Hotel in Shanghai, a commitee host was there to receive us and to give us our badges, precious document that would allows us to attend to two very informative days. 9:00 a.m – Business optimization …
SES Conference in Shanghai, 16 – 18 April 2012 SES (for Search and Social Marketing) is an important event for all online marketers in the world. Indeed, since 13 years, many professionals are moving especially to attend these events that have locations around the world: Toronto, Hong-Kong, San Francisco… For the second year, the SES …
Small post to let you know about Google analytic new skin. It\’s not a huge update, but enough to make the navigation more pleasant. For example on left panel, we are happy to see icons instead of just text.
As everyone remember, Google\’s Panda update on February 24th, 2011. For this \”Panda-versary\”, the SEObook website make an infographic to help us understand about the effect of the algorithm 1 year after it first released. Here is a sum up of the infographic realized by SEO book: Before Panda: Too much content farms Relevancy was …
Unless your SEO manager has been buried in a cave since last year, you must already know about the famous Google Panda update. But what is Panda exactly? Yeah, it\’s an animal… a lazy one… but in Google terms, Panda is more a quality filter on search results, than a bear fond of bamboo. Indeed, Google decided to remove non-relevant content / …