More often than not, new brands looking to enter the Chinese market choose to utilize search functions from the WeChat app for a more effective branding and SEO strategy. Once you learn how to use and integrate it properly, this feature can generate buzz, drive traffic, and attract new customers more than other Chinese social media platforms. The only problem is it’s not as easy to navigate as you think.
Every webmaster is no stranger to the Baidu algorithms, especially for those SEO practitioners that are targeting the Chinese market.
Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.
Increasing your business’ website ranking on Google requires dedication and a well-planned approach. There are a number of components involved in making sure your website ranks well on Google’s search engine; one of those components is link building. Link building refers to the process of getting other websites to link back to yours. The more backlinks to your website, the more reliable it will appear and the more authority it will have —– which ultimately determines how well your website will rank on search engines like Google.
You often see SEO or Search Engine Optimization mentioned by either famous brand or small businesses, that it helps ensuring your brand presence to your target audience and staying in front of competitors when searching on Search Engines. When more than 90% of internet users are using search engines to look for answers, businesses should not ignore the power of SEO.
As we all know, Internet is the most powerful medium for advertising and promoting business, whether it is a local physical store or an online business startup. Millions of people around the world surf on the Internet every day for a variety of activities, view their emails, visit social networking sites, purchase products, book flights, read reviews, watch videos, read blogs, etc.
As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.
Baidu search engine optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.
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